Results tagged “forbes”

Our own Phillie Phanatic was crowned the #1 sports mascot in the country by The Marketing Arm's Davie-Brown Index and reported on Forbes.com. We’re not too clear on what a Davie-Brown Index is, nor do we care. Our beloved Phanatic, born in 1978, beat out the likes of Mr. Met, Famous Chicken, and the Racing Sausages (!) for the number one slot, meaning his “ability to influence brand identity with the public” was higher. How one’s influence can be higher than a sausage is questionable, but we are assured the ranking was all on the up and up (see the top ten here).