Results tagged “dreamworks”

Phillyist was lucky enough to be among those invited to the Bridge theater yesterday morning for a special presentation by DreamWorks Animation's co-founder and CEO Jeffrey Katzenberg. Katzenberg came by to talk about DreamWorks' new 3D technology, and show us clips from an upcoming film that takes advantage of that technology: the computer-animated movie Monsters vs Aliens. Katzenberg started things off by saying there have been two revolutionary changes in film technology—the introduction of sound in the '20s and the introduction of color in the '30s—and that this new 3D technology will be the third revolutionary change. That's pretty big talk, especially considering the fact that 3D was already introduced some years ago, and disappeared along with other movie fads of the time. But Katzenberg was quick to separate this new 3D technology from what he called "my Dad's 3D." He said the problems of the old 3D (the two different images being out of sync, the ugly blue and red coloration, the blurry image, the glasses that hurt your head and could even make you sick) have all been solved. Now the glasses are comfortable, and the image is smooth and flicker free. He used a metaphor from music distribution to explain the difference between 2D movies and this new 3D: it's equivalent to the step up from a vinyl record to a digital recording. It's a more perfect representation of reality. He also stressed that DreamWorks has completely altered the way it makes movies so it can film in 3D, rather than take a 2D film and convert it to 3D after the fact (which he compared to the process of colorizing black and white films). He expects 3D films to re-energize what it means to go see a movie in the theater. It will bring people back out into the theaters in larger numbers, because it will be a premium experience that you can't have at home. Unfortunately, that also means you'll have to pay a premium price for it; we're talking $5 on top of the already pretty ridiculous price you have to pay for a movie ticket.