Results tagged “3d”

Playing at... – Trailer – Reviews

A tall, icy glass of our favorite internet junk, just for you.

A tall, icy glass of our favorite internet junk, just for you.

A steaming hot pile of our favorite things from around the internets.

At the end of last year, I told you about a presentation I saw on the DreamWorks computer-animated film Monsters vs. Aliens, and the new 3D technology in employs. I wasn't totally blown away by the technology, but I enjoyed what I saw of the movie and looked forward to seeing it in its entirety and reviewing it for Phillyist. Now that I've had a chance to see the whole movie, I'm very pleased with it, and a bit more impressed with the technology than I was originally.

The shapeless dough of the internet, formed into tasty pellets and baked to perfection, just for you.

The best of the internet, chopped into tiny bits and grilled for your enjoyment.

A tall, icy glass of our favorite internet junk, just for you.

The best of the internet, squirted out in flavorful neon globules, just for you.

The best of the internet, chopped into tiny bits and grilled for your enjoyment.

               

Remember a while back when we talked about a presentation we saw on 3D technology, which included footage from the upcoming 3D computer-animated film Monsters vs. Aliens? Well, this Sunday at the end of the second quarter of the Super Bowl you'll see an all-3D commercial break, featuring a trailer for Monsters vs. Aliens and a 60-second SoBe Lifewater commercial starring those lizards from last year's SoBe Super Bowl commercial. We couldn't care less about the lizards (frankly we thought last year's SoBe commercial was quite possibly the worst ad shown during the Super Bowl; it was a pointless, annoying, and confusing collection of things that had probably all been thrown together because they'd been labeled as cool by focus groups), but we are pretty excited about the 3D Monsters vs. Aliens trailer. To watch it properly, you'll need a pair of free 3D glasses, which you can pick up at a SoBe Lifewater display in your local grocery store, drug store, or retail outlet.

The shapeless dough of the internet, formed into tasty pellets and baked to perfection, just for you.

The best of the internet, chopped into tiny bits and grilled for your enjoyment.

The best of the internet, squirted out in flavorful neon globules, just for you.

The best of the internet, chopped into tiny bits and grilled for your enjoyment.

The best of the internet, chopped into tiny bits and grilled for your enjoyment.

A steaming hot pile of our favorite things from around the internets.

Phillyist was lucky enough to be among those invited to the Bridge theater yesterday morning for a special presentation by DreamWorks Animation's co-founder and CEO Jeffrey Katzenberg. Katzenberg came by to talk about DreamWorks' new 3D technology, and show us clips from an upcoming film that takes advantage of that technology: the computer-animated movie Monsters vs Aliens. Katzenberg started things off by saying there have been two revolutionary changes in film technology—the introduction of sound in the '20s and the introduction of color in the '30s—and that this new 3D technology will be the third revolutionary change. That's pretty big talk, especially considering the fact that 3D was already introduced some years ago, and disappeared along with other movie fads of the time. But Katzenberg was quick to separate this new 3D technology from what he called "my Dad's 3D." He said the problems of the old 3D (the two different images being out of sync, the ugly blue and red coloration, the blurry image, the glasses that hurt your head and could even make you sick) have all been solved. Now the glasses are comfortable, and the image is smooth and flicker free. He used a metaphor from music distribution to explain the difference between 2D movies and this new 3D: it's equivalent to the step up from a vinyl record to a digital recording. It's a more perfect representation of reality. He also stressed that DreamWorks has completely altered the way it makes movies so it can film in 3D, rather than take a 2D film and convert it to 3D after the fact (which he compared to the process of colorizing black and white films). He expects 3D films to re-energize what it means to go see a movie in the theater. It will bring people back out into the theaters in larger numbers, because it will be a premium experience that you can't have at home. Unfortunately, that also means you'll have to pay a premium price for it; we're talking $5 on top of the already pretty ridiculous price you have to pay for a movie ticket.