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June 6, 2008

Return to Sender: Super. Market.

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Dear Wegmans:

This past weekend, I discovered your awesomeness.

I had to go to the Cherry Hill Mall for a new pair of glasses. There's no LensCrafters in Center City and I didn't have the time or energy to go to King of Prussia. But what to do in that hour between picking out my glasses and picking them up? Brunch, and then a trip to see you for dinner ingredients and snacks for the guests we expected in the afternoon.

Ross had told me before about your wonders. But I didn't understand. Not until I walked in, went past the produce, and discovered your ethnic foods aisle, complete with many products I'd only been able to find, previously, back home or in small Mexican groceries in South Philly. Sure, they were marked up a little from what I'm used to paying—but there's a price to be paid for the convenience of getting your Herdez a few aisles away from your Heinz. Still in a bit of awe over the plethora of products from Mexico, I wandered to the cheese counter. Now, it's no Di Bruno's, but it's still an impressive showing—especially when you go around the corner from the cheese and see all of the prepared foods (brie en croute with fresh berries? Yes, please!) waiting for you to take them home. And beyond the cheeses, there are the meats, the pastries, even the cut flowers!

I was in heaven. But we were expecting company, so I couldn't linger. I said a fond farewell and we headed back to LensCrafters, where I discovered that one of my new lenses was defective. (Note to self: they never called me back to let me know that the new lens is in. I should follow up.) And then it was back to Philly, where I set up a glorious cheese plate full of purchases I made at you.

But it makes me wonder, Wegmans, darling: why don't you set up a Center City-friendly location? I'm not saying you should set up shop in the Municipal Services Building or anything, but why not set up shop in Graduate Hospital? Or Northern Liberties? Or Fairmount? Somewhere where I (or anyone else) can take a taxi that doesn't include a toll fee. I promise, I'll patronize you regularly and won't complain about your prices. But I don't think I can go back to Whole Foods now. You and I, we shared something special. I think we should see where it goes. Especially if it goes within walking distance of where I am.

Image Credit: Flickr user cwbuecheler

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Comments (6) [rss]

I love Wegmans.

 

I LOVE Wegmans, and am thrilled tat they are finally in the area. But they will never cross the city limits. See, they won't restrict themselves to using union-only labor, and in the Philadelphia supermarket biz, that's a big no-no.

 

I am reserving my views on union labor for a place where it won't come back to haunt me. But that factoid still sucks.

 

It's not just the union issue. Wegs is one of those chains that requires a mega-large site and huge parking lot, generally limiting them to suburbs and exurbs. People have tried to get them to establish city locations, to no avail.

According to their website, they're building one in Malvern (opening TBD). Not much help.

 

The Cherry Hill location is plenty adequate for Philadelphians who really want items that can only be gotten at Wegmans. (Or at least, as Jill mentioned, want the convenience of being able to find the items in one place.)

I think Jill just wants to avoid saying that something that she really loves is in ::gasp:: New Jersey, and would like a city location so that she doesn't have to concede the point.

 

Um yeah, no. I'd like a city location so that I don't have to have a car to get there. But thanks, honey.

 
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