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May 3, 2007

Phillyist Interviews... Larry Mendte

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Last week, we sat down with CBS 3 Eyewitness News anchor Larry Mendte. This award-winning journalist is a native of Delaware County and has had a diverse career working at WCMH in Columbus, Ohio, WABC-TV in New York, WBBM-TV in Chicago, and KFMB in San Diego; performing stand-up comedy; doing feature stories for Hard Copy; and working as the first co-host of Access Hollywood. He is married to WTXF anchor Dawn Stensland and last year he was inducted into the Philadelphia Broadcast Pioneers Hall of Fame.

Unlike a lot of talent in this market you are from the area (Lansdowne in Delaware County) and went to West Chester University. Do you feel that gives you a better perspective on things here?
Absolutely. It actually does several things. First of all, I think I understand the people here and that is a huge plus. I think a lot of people come into the market and don’t really get the people here – how they are all divided into neighborhoods, but joined by this common attitude and this common love of the city; and we express our love a little bit differently, we express it with a bit of an edge.

So people who don’t know the city might take the booing or the sarcasm or the cynicism or the attitude as being negative. It really isn’t, it is much our way of kidding each other, but deep down when something goes well, we love the city and when we feel we are being insulted by the outside you see everybody come together. So, I think I had that inherent understanding of what the city was all about.

Plus, it helps you pronounce some of the names a little bit better and also with contacts.
I used to kid because I always wanted to get a job in Philadelphia when I started out and I had this common cover letter that I sent to the news directors – I said I have about 500 members of my extended family in the area, that is worth at least a rating point. It helps a lot, this week I got three story ideas from relatives that call or write me every time. That courage to come forward story we did with the girl that was the key witness in the largest child porn ring ever uncovered in Delaware County, the reason we got her and no one else did is because my sister taught her in kindergarten. So I have some real strong ties to the community not only through me, but through my family. So it does help immensely.

Were you influenced by people like John Facenda on television when you were growing up?
Absolutely, although not so much John Facenda. I was a normal kid and didn’t watch the news when I was five, six or seven, but some of my influences were certainly Larry Kane, certainly Jim O’Brien. I mean I loved Jim O’Brien. So many people in the Philadelphia area I think got into the business because of Jim O’Brien. Vince Leonard I loved on channel 3. Even later, I got into college and Jim Gardner started and I was a big fan of Jim Gardner. Herb Denenberg, I watched his reports, Sheila Allen Stephens, I loved all those people and here Robin Macintosh and Dick Standish.

I remember I was thrilled one time when I was working in Columbus and I followed John Glenn around on his campaign, because he was the senator from Ohio. I was in New Hampshire and I got to meet Dick Standish and it was a huge thrill for me. What is funny about that is that I have worked at Access Hollywood and I worked at WABC and I met some big people in the business and stars, but the people that really affect me are the people that I watched when I was growing up. So when I got to meet Herb Clarke and Al Meltzer, that was a big deal.

You always wanted to come back, so we guess that you jumped at the opportunity when WCAU gave you the chance?
Well no. It is a strange story. I always wanted to come back and I have been up for and lost several jobs here. I was offered at WPVI to do their morning newscast with Monica Malpas when they just started their morning newscast, but it wasn’t the right time. I was having a great time in San Diego and I was thinking about a different career path. It killed me, but I didn’t jump at that.

When I was in Columbus, I was offered by WPVI to come back and be a reporter and I was anchoring at the time and I really wanted to keep... in the anchoring and they couldn’t promise that. When I was at WABC, they talked about me coming down here to WPVI to do their noon news, but that didn’t work out. I would have done that one and that one I just didn’t get.

When channel 29 started their newscast, they had me down and I thought I had that job and I was at WABC at the time and that one didn’t work out. I interviewed at channel 3 when I was at WABC and that one didn’t work out. They talked about me coming into WCAU to do sports one time and that one I didn’t want to do.

So the time this came around they called me because the general manager at WCAU was Pat Wallace and he was also the general manager at an opposing station when I was in Chicago. I was doing all these kind of wild reports, long form reports. The magazine there did a story one time called “Cowboy News at Eleven” and they had me on the front.

I used to go in and most people do reports on fires from outside and I was inside walking through the buildings. We did these long form reports that nobody else was doing. We did these long choreographed live shots where [we] would walk through buildings. One time I was on a fire escape and we walked into the building then walked down the steps. It was really some interesting stuff and great television and true to the medium and it got some points across.

So he asked me to come here then, but didn’t have a specific job, but then at the same time I got the offer from Access Hollywood. I said to him on the phone, “You know what happens when your dream job comes through finally and then a job beyond your wildest dreams comes through. What do you take?” And he said to me, “Which one am I?” And I said, “You’re the dream job.” And he goes, “Take that one.” And I said, “You know I don’t think so. I think I am going to try this Access Hollywood thing."

I went there and he stayed after me. They came out and Steve Doerr the news director came out and interviewed me out there after a while. I wasn’t sure if Access Hollywood would stay on the air and they were bringing in people to audition for both of our jobs, Giselle [Fernández] and I. So I saw that that could be tentative and this was a long term contract, this was my home, this is where my mom was, this is where my daughter was, so it just made a lot of sense at that time. So I finally got to get my dream job and come back from WCAU.

When you first came back to Philadelphia at WCAU, almost ten years ago you came from Access Hollywood and it caused a bit of controversy at the time. It seemed like your track record of award-winning, hard-hitting news reporting in Chicago and elsewhere just got thrown by the wayside. Do you feel that you made up for that initial skepticism?
I don’t think I had anything to make up for. I have always been a little bit controversial in the markets I have been in, especially in Chicago because of my style. I was controversial in San Diego, not so much at WABC because I was still learning the business and they accepted me more there and I got to be the lead reporter and weekend anchor there.

But certainly in the other markets I was used to taking criticism. I was used to taking shots in the paper because I wasn’t just standing in front of buildings and I wasn’t putting together reports that were just bland and facts, and I like to use music and I like to use production and I like to tell stories. You curse me for having people to want to watch my reports and be interested in them. Curse me for trying to get people’s attention.

I think there are better ways to tell stories. So I was getting a lot of criticism already. So when I came here and there was some early criticism, I didn’t care. I don’t feel like I have anything to make up for. As a matter of fact, the only thing I feel good about is that the market has changed since then.

In an article the The Daily News did when I was first on the air, they called me and said, “Why do you walk around so much?” And the article was entitled, “He’s got ants in his pants.” I remember the woman calling me, I think it was Ellen Grey from the paper, she called me and asked me, “Why are you walking around? Philadelphia is not used to that.” And now everybody does. Now everybody's standing up and everybody is using boards, now everybody is doing it. It is just a progression in the market.

Everybody was so used to WPVI and three guys sitting behind a set.

Sort of 1970s news?
Right. So when I came in and started walking all around, it was a new way of doing it. Everybody now has wireless mics. When I first came here, we didn’t have wireless mics and I said I can’t do the newscast here unless you give me a wireless mic, I gotta move. The whole market has evolved, so I don’t feel I have anything to apologize for.

Let me deal to the Access Hollywood thing for one second. It always cracks me up as a criticism. What I was doing there was interviews with some of the biggest stars in the world. Would anyone you know in journalism turn down those interviews? No, absolutely not. What I got was a lot of money to go on TV and movie sets and hang out with some of the most powerful people in the entertainment business. Do you know anybody who would turn down that job? No. And then the same people criticize you for taking that job and I know in their heart of hearts they wouldn’t have turned that down. I don’t regret for a second going to Access Hollywood.

It was a wonderful experience. It was probably not the job for me because I don’t understand all of the Hollywood rules and how powerful the publicists are. I made them mad all the time because I would ask questions they didn’t like or I would try to get interviews when it wasn’t set up. So I was more of a news person, but boy what an incredible experience. Now I have this wealth of knowledge about how Hollywood works that I would have never had. I have done sports, I have done weather, I have done feature reports, I have done hard news, I have done investigations that have changed laws and every single one of those things has added up to making me a better broadcaster.

You were both a reporter and an anchor. Do you prefer one to the other or do you enjoy doing both and do you think it has helped you become a better anchor?
Many reporters want to anchor and it is a different set of skills. So yes, I think that being a reporter makes you a better anchor. I think all those things I just mentioned make you a better anchor. Any knowledge you may have, any reading you have at the anchor desk is important.

There are a lot of people that want to anchor that are great reporters, they are dogged and they can dig up a story, but there is something about a camera when they are anchoring, they don’t make a connection from the anchor desk. It really is a different thing. So yes, I feel the experience of reporting helps me as an anchor especially during breaking news. I can just go for a couple of days just talking about something, that helped me because I used to do that as a reporter.

As far as the performance part of it, it is much different. I think with the camera, especially with anchors, they have to look at you and go, "Do I like this person? Do I trust this person?" and that you can’t fake, and empathy you can’t fake. There are some reporters who become hardened out when they are reporting, so when they go to anchor they don’t have all of that and I was lucky to start anchoring before I lost that. There is a great line from the movie Broadcast News – the guy says you have to quit before you lose the ability to cry. I have never lost that.

When you were in Chicago at WBBM you had a series of reports on school bus safety that led to laws being changed in Illinois, and when you were at KFMB in San Diego you did a series of lighter “How Come” feature stories. Do you like doing both the heavy stories and the lighter stories?
Yeah. At the time I loved doing the comedy features and I loved producing those. The way those How Comes would happen is we asked people to send us some ideas and we would go to a gas station and ask, "How come they have a sign that says no smoking and they sell cigarettes?," stupid things like that. We’d act them out and we got people who were right there to be the actors and we would direct them. It was a pretty neat concept and it was fun and people loved them. They ran for a while on Hard Copy and we ran them for a while on The Movie Channel. I loved doing it.

I love doing the investigative pieces and other types of features that may not just be comedy. Now I am gravitating towards stories like the Alex’s Lemonade Stand or the story I am working on right now which is a documentary on the Beanie Baby soldier. As I am getting older I am getting past the point where I appreciate so much the wonderful stories around me and the people around me and I want to tell their stories. I am gravitating toward, if you think about the Beanie Baby, Alex Scott and the girl in the courage to come forward, I am gravitating towards stories about people who are put in horrible situations and do wonderful things. These people are all around us and I would love to tell their stories and in those stories I find myself getting out of the way. Letting their stories be told. That is the kind of story I like now. So it is really not the investigation or doing the comedy stuff, although I would do either of those again because I enjoy doing them, but I think these stories are so important I am putting all my focus into that.

You have another documentary in the works?
The story we are doing, I pitched this and kind of fought for it, and I am so glad the station is doing it because it is not going to get ratings and we aren’t going to get a lot of revenue out of it. We are doing one story on Memorial Day about this Beanie Baby soldier and we are splitting it up into two things.

He was a soldier who died in Iraq who saw the beauty in the Iraqi children in this horrible situation and started handing out Beanie Babies. What a wonderful thing to do. He was on the front line, he had every reason to hate these people and here he was giving out Beanie Babies and that is probably the greatest diplomacy you can have. These children are going to grow up with these toys given to them by an American solider, how can you hate us? So that is the one story.

Then I thought, wait a second. There are eighty-some people in this area that lost their lives and these families are going to be watching and going, "Well, my son is special, too." So after we show that story, we are going out next week, I am taking a gim camera and we are shooting "Amazing Grace" in a church and we are going to put up the pictures of everybody. Every third or fourth one we will hear a family member come in and talk about them. It is the first time it has been done in the market that everyone has been shown, so I am real proud of it. So that is what I love to do.

Over the years you must have a favorite story or two you have covered.
Alex Scott. That one probably moved and touched me more than anything else. So Alex Scott is my favorite story in this town.

The school bus stories that we did in Chicago that actually changed the laws there. We did a series of them, but the big one was we were granted access to the personnel files of the school bus drivers in the City of Chicago and they were supposed to be checked by the State Police and the school district wasn’t doing it. So we pulled at random about 200 and 33 percent were convicted felons and a couple of them were put away for child molestation. So we brought that to light and it not only changed the law in Chicago, but it led to a national law that all the school bus drivers have to be FBI checked. I am real proud of that and I am proud of the Alex Scott story and I am proud of this thing we are doing on Memorial Day. I have already cried a couple of times during the story and I hope people are affected by it, too.

You have also worked in Ohio, New York and Chicago. Is there much difference in how news is covered there compared to here?
That is a very difficult question to answer because they are all different times and the business keeps changing and growing. So you don’t know if it is really the market or it is the time, but I do think so. I think there are some markets that are more into entertainment, like LA; there are some markets that are more into feature reports, like San Diego; there are some markets that are into hard news and politics, like Chicago.

Philadelphia barely covers politics and for some reason Philadelphia is a big weather town, which you wouldn’t even know if you were here. I think WCAU had a lot to do with that with John Bolaris and the weather team pushing them to beat WPVI. I think weather is what led the way. It is difficult to say how TV stations are different from market to market because the times are changing.

You have someone come into a station and go, "Wait a second, this is their weakness and let’s exploit this," and that is what happened with WCAU and WPVI. They thought, OK WPVI doesn’t have meteorologists and they have this old weather board, let’s get real high tech with weather. We’ll bring in all meteorologists, we’ll get Doppler and it pushed the entire market, it changed the entire market and it also was extremely successful.

So I can’t say, but I do believe there is a difference.

Given you have the unique perspective of being the host of an entertainment news show and a news anchor, do you feel there has been a melding of news and entertainment over the past few years?
Oh, absolutely. Walter Conkrite once said the worst thing that ever happened to news is the ratings system. I kind of disagree. I understand what he means, but it is the worst thing and the best thing that happened because once these companies figured out they could make money from news, then the ratings became important and that absolutely affects what we cover and what we do.

At the same time, we wouldn’t have as many reporters, the news departments wouldn’t be as big if it wasn’t for that ratings system. So there is some good and some bad, there is some give and take and we do some wonderful things like the investigation Jim Osman did on the atrocities at the VA medical center and the fact that these guys who served our country are getting robbed. That is a wonderful story. I am sure in a couple of weeks we’ll be doing how you look in a bikini. So there is good and there is bad, there is give and take and a lot of that is for ratings. But a lot of people have a deep sense of responsibility and that is what you drive for.

There has been a melding. Look at the Anna Nicole Smith story. Was that that big of a story? No, it wasn’t that big of a story. It was titillating and people cared about it. I have gotten to a point where I could care less about what Britney Spears does and yet she is news. You almost have to serve that master, but hopefully you do it with enough balance where it doesn’t overtake your newscast.

Chaka Fattah, the husband of your former co-anchor at NBC 10, Renee Chenault-Fattah, is a sitting congressman and running for mayor of Philadelphia. Do you feel there is a conflict of interest with her staying on with a husband who is active in politics?
Not while he is running. I can kind of understand what she is doing. I think she can recuse herself from enough stories right now while he is running for mayor that she can stay on the air. It will be intresting to see what she does and how the station handles it if he becomes mayor, that is completely different. I think while he is running she is safe and I support her decision.

Let me backup a second and say I think Renee Chenault-Fattah is wonderful. I loved working with her. I think she is very smart and very strong on the air. She is going to have to make this decision along with the station. I think she is probably their greatest asset. She is the strongest on-air personality they have over there as far as recognition in the market and what holds that station together. So it is going to be a difficult decision for the station. I think if she decides she can do it, she can play this balance, she’ll stay on the air. I think a lot of it will be Renee’s decision and if anyone can pull it off she can.


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