Fit for Pimpin'...or Pimpin' for Fit?

Our own University of Pennsylvania has recently been selected as one of 18 schools across the nation to participate in Honda's Fit Marketing Challenge, which will be going on this spring. What the heck does that mean, you ask? Well, it means 43 U Penn marketing students will get $2,500 to research, develop, and implement a marketing campaign for Honda's new premium sub-compact car, the Fit (which is already available, and very popular, in other countries, where it's sometimes known as the Jazz; check out a review here), targeted specifically at college-aged folks like themselves. That's right, they're turning economic traitors! They'll even get to actually execute the campaign, track and analyze the results, and then make a formal, agency-style presentation to Honda executives.

If this sounds like Honda is just using the insider knowledge of Penn students to figure out how to sell their new product to the precious Generation Y demographic...well, you're probably right. Still, it'll be great real-world experience for the students, not to mention some nice publicity for the University. For more info, e-mail HondaFitTeam@gmail.com.

Image Credit: Temple of VTEC Asia